Everything your brand needs. None of the agency overhead.

I built these services for the business owner who knows what they want to build — but needs the right partner to help them build it. Every solution is delivered personally, with intention, and without the price tag that comes with a full agency team.

WEB DESIGN & DEVELOPMENT

Your website is often the first real impression someone gets of your business. It should feel like you: professional, clear, and worth trusting. I design and build custom websites that are beautiful on the surface and strategic underneath: fast, SEO-ready, and built to convert visitors into clients.

SHOP À LA CARTE

  • Perfect for small businesses and entrepreneurs ready to establish a professional online presence, the Basic Website Package delivers everything you need to launch with confidence. This package includes up to 5 fully custom website pages, three strategic web design consultation sessions, and three revision rounds to ensure every detail aligns with your brand identity and business goals.

    You’ll also receive step-by-step website implementation guides, empowering you to manage and update your site with ease after launch.

    Designed by an experienced freelance web designer focused on custom website design, performance optimization, and user experience (UX), this package offers an affordable, high-quality website solution that not only looks great but actively supports your business growth.

    Budget = $3,000.00

  • This service is for growing businesses and service-based brands ready to elevate their online presence, the Business Website Package delivers a powerful, professional website designed to support real business operations. This package includes up to 5 fully custom website pages plus the integration of a storefront, client directory, or online scheduling system, tailored to your specific business needs.


    Designed by an experienced freelance web designer specializing in custom business website design, this package combines strategic layout, user experience (UX) optimization, and performance-focused development to create a website that not only looks polished but functions as a true business tool. From booking clients to managing products or directories, your site will be built to streamline workflows, improve customer experience, and support scalable growth.

    Budget = $5,500

  • Need more room to grow? An Additional Web Page add-on allows you to expand your website with a fully custom, professionally designed page that integrates seamlessly with your existing site.

    Budget = $750.00

  • Set your website up for long-term visibility with the SEO Starter Kit, a foundational search engine optimization add-on designed for small businesses and entrepreneurs.

    This kit focuses on essential on-page SEO elements that help your site get discovered by the right audience. This package is designed to optimize your website for both Google search and emerging AI-driven search queries, ensuring your brand is searchable in a rapidly evolving digital landscape.

    The SEO Starter Kit includes:

    Website optimization to improve search engine rankings and AI query relevance

    Professional email setup for a polished, credible online presence

    Google Business Profile creation and optimization, helping local customers find and connect with your business.

    A ‘Website Best Practices’ PDF, providing actionable guidance on maintaining a high-performing, search-friendly website.

    Budget = $1500

    note: The SEO Starter Kit does not ensure visibility or longevity – this requires consistent marketing efforts. Heather Marie recommends having a thorough Marketing Plan in place before building a website and encourages strong SEO Strategy in all digital marketing efforts.

  • COMING SOON

  • COMING SOON

  • Search has changed — and if your website hasn't kept up, you're invisible where it counts.

    AI tools like ChatGPT and Google's AI Overviews are now where your customers go first. They don't scroll through links — they get direct answers. And those answers are pulled from websites that are structured, clear, and written in a way AI can actually read and trust.

    Why the FAQ page matters more than ever: AI search tools are essentially answering questions. When your website already contains clear, well-structured answers to the questions your customers are actually asking, you become the source AI pulls from. It's not about gaming the system — it's about speaking the language your future customers are already using to find businesses like yours. A strategic FAQ page transforms your website from a passive brochure into an active answer engine that works for you around the clock. It’s not just a FAQ page, it’s an AI optimized one.

    Here's what you get:

    A high-level on-page SEO audit that surfaces what's holding your site back. A fully written or refreshed FAQ page, strategically built around the real questions your customers are asking — so AI search tools have exactly what they need to point people to you. And a sitewide schema markup refresh — the behind-the-scenes code that tells search engines and AI tools exactly what your business is, what you offer, and why you're the answer.

    It's not a strategy doc. It's done-for-you work, delivered in two weeks or less.

    Think of this as building the strongest possible foundation for your visibility. The Reboot optimizes what's under the hood — but like any great foundation, it works best when your marketing is actively driving people to it. Clients who pair this with consistent marketing efforts see the biggest results.

    Investment: $750

    GET YOUR REBOOT

BUNDLE AND SAVE

  • This one's for the founder who has the vision, the drive, and the business — and just needs someone to help her show up for it properly. You don't need a six-month agency timeline or a bloated retainer. You need the right essentials, done right, so you can focus on what you actually do best.

    Includes: Business Website + SEO Starter Kit + Branding Starter Pack + Business Launch Kit

    Built for: new entrepreneurs launching professionally, side hustlers going full-time, solopreneurs ready to look as good as they are, and product-based businesses ready to grow beyond the DIY phase.

    INVESTMENT: $8,575

    VALUE: $12250

    SAVINGS: $3675 (31% off)

  • You're past figuring it out. You have traction, you know your market, and you're ready to compete with the established players in your space. This bundle is for the founder who's done outgrowing her presence and is ready to build something that commands the room.

    Includes: Business Website + SEO Starter Kit + Premium Brand Kit + Strategic Marketing Plan

    Built for: established entrepreneurs scaling beyond word-of-mouth, brands rebranding to attract premium clients, and anyone who has outgrown their DIY presence.

    INVESTMENT: $11,850

    VALUE: $15,750

    SAVINGS: $3,900 (25% off)

Get Website Support

“Heather was truly the missing piece in bringing my vision to life. From refining and finalizing my branding, to creating a beautiful website that reflects me, and set up a booking system that’s simple and so user-friendly, she made everything feel clear and aligned. Since working together, I’ve had so many clients comment on how much they love my website and how easy it is to book with me. It’s made my business feel more elevated, streamlined, and professional. If you’re a small business owner needing direction and structure, she is the one. Heather is so patient and incredible at what she does and I can’t recommend her enough!”

— Maryellen, Brown Envy SD

“Heather is a fabulous and talented website designer, she created our website exactly how we imagined it. Heather responds quickly and is very pleasant to work with, she brought our vision to life and succeeded our expectations! If you’re looking for someone who is willing to put in 101% effort, I would highly recommend Heather!”

— Dina, Manager of Flailing Idiot

“Heather was absolutely outstanding to work with. After more than 50 years in the flooring industry, I know my trade — but websites and internet branding are not my expertise. She made the entire process easy, clear, and stress-free for this old floor guy.

From developing my new logo to building a new professional website, Heather handled every detail with patience and professionalism. She explained things in a way I could understand and ensured the final product truly reflects my business and my values.

I highly recommend her to anyone looking for knowledgeable, responsive, and genuinely supportive guidance.”

— John Paul, Northeast Flooring Forensics

SEE MORE REVIEWS

PERFORMANCE BOOST SUBSCRIPTIONS

Sometimes you don't need a big project — you need consistent, reliable support so your brand keeps moving while you focus on running your business. That's what Performance Boost subscriptions are for. Think of it as having a senior marketing partner on call every month, without the full-time salary.

Performance Boost [Basic]
$300.00 every month

[click above to learn more]

For the business owner who needs regular check-ins, light updates, and strategic guidance to stay on track. A steady hand without a big commitment.

Performance Boost [Pro]
$700.00 every month

[click above to learn more]

For the growing business that needs more — more execution, more content support, more proactive strategy. This is where momentum starts to build.

Performance Boost [Premium]
$1,500.00 every month

[click above to learn more]

For the brand that's ready to scale. Comprehensive strategy, creative, and execution are all handled. This is full partnership, every month.

branding & strategy

Your brand is the first impression you don't get to give in person. It's what someone feels when they land on your site, open your email, or see your card across a table. I build brand identities that feel as intentional and polished as the business behind them — because yours deserves to be represented that way.

SHOP À LA CARTE

  • A Complete Brand Identity—Done Right, From Day One

    Your brand needs to look intentional, credible, and cohesive everywhere it shows up. The Branding Starter Pack gives you a professionally designed brand identity system that instantly elevates your business and sets you up for long-term growth.

    This isn't just design—it's a strategic foundation that helps you attract the right audience, build trust, and market with confidence.

    What You'll Get

    A fully realized Brand Kit + Style Guide, ready to use across digital and print:

    • Primary Logo – Your core brand mark, designed for recognition and versatility

    • Secondary Logo – Flexible alternate layouts for different placements

    • Brand Icon – A simplified mark for social media, favicons, and avatars

    • Strategic Color Palette – Cohesive, accessible colors aligned with your brand personality

    • Typography System – Curated fonts for headlines, body text, and hierarchy

    • Brand Style Guide – Clear rules for logo usage, colors, and typography

    • Style Sheets – Digital-ready assets to keep your brand consistent everywhere

    Why This Works

    • Looks Established Instantly Present your business like a premium, professional brand from day one.

    • Built for Marketing Every element is designed to support websites, social media, email marketing, and campaigns.

    • Consistency Without Guesswork Your style guide ensures everything you create looks on-brand—no confusion, no inconsistencies.

    • Designed to Scale A flexible identity system that grows with your business, not against it.

    Perfect For

    • Founders and entrepreneurs launching or rebranding

    • Creatives and service-based businesses ready to level up

    • Startups that need a polished brand fast

    • Businesses tired of looking inconsistent or DIY

    Budget = $2750

  • A Strategic Brand Identity Built to Lead, Scale, and Convert

    For businesses ready to move beyond the basics, the Premium Brand Kit delivers a fully realized, strategy-led brand identity designed to position you as a leader in your space. This is for founders and growing brands who understand that clarity, consistency, and differentiation aren't optional—they're essential.

    This package goes deeper than visuals alone. It aligns brand strategy, messaging direction, and design systems into a cohesive identity that works seamlessly across marketing, digital, and customer touchpoints.

    What's Included

    Comprehensive Brand Strategy, Identity System & Style Guide

    • Brand Discovery & Positioning Strategic intake and analysis to define your brand's purpose, positioning, audience, and competitive edge.

    • Primary Logo A refined, high-impact logo designed for longevity, recognition, and authority.

    • Secondary Logo Suite Multiple alternate lockups for flexible use across platforms and formats.

    • Custom Brand Iconography A distinct brand mark and supporting icons for social media, digital products, and marketing assets.

    • Expanded Color System A robust primary and secondary color palette built for accessibility, scalability, and emotional alignment.

    • Advanced Typography System Carefully selected and paired typefaces with hierarchy rules for web, print, and marketing materials.

    • Brand Voice & Messaging Direction Foundational guidance on tone, personality, and communication style to support consistent messaging.

    • Comprehensive Brand Style Guide A detailed, easy-to-follow guide covering logo usage, spacing, color application, typography, and visual standards.

    • Digital-Ready Style Sheets Design system assets optimized for websites, landing pages, social media, and campaigns.

    Why This Package Is Different

    • Strategy-First, Design-Led Every design decision is grounded in brand positioning, audience psychology, and marketing performance.

    • Built for Growth & Scale A flexible identity system that supports expansion, new offers, and multi-channel marketing.

    • Consistency at Every Touchpoint Your brand shows up cohesive, confident, and unmistakable—everywhere.

    • Premium, Market-Ready Execution Designed to stand alongside agency-level branding without the agency overhead.

    Perfect For

    • Funded startups and scaling businesses

    • Founders ready to lead their category

    • Brands preparing for growth, partnerships, or visibility campaigns

    • Businesses outgrowing a basic or DIY brand identity

    Budget = $5250

  • Professional Print Materials That Strengthen Your Brand

    Business cards, brochures, postcards, or flyers designed to impress your audience and reinforce your brand identity.

    Includes:

    • 2–3 pieces of print collateral

    • High-resolution, print-ready files

    • Up to 3 rounds of revisions

    Benefits:

    • Strengthen brand recognition offline

    • Deliver consistent, professional materials

    • Save time with ready-to-print designs

    Budget = $800 – $2,000 (pricing will be confirmed after an initial consultation call)

  • Turn Your Customers into Brand Ambassadors with Custom Merchandise

    Custom-branded merchandise is more than swag—it's a strategic marketing tool. With this package, you'll receive high-quality, eye-catching designs for apparel, accessories, or promotional items that reinforce your brand, delight your customers, and create alternative revenue opportunities.

    What's Included:

    • 3–5 initial merchandise concepts (apparel, accessories, or branded items)

    • Mockups for digital and print use

    • Up to 3 rounds of revisions

    • Consultation on materials, printing options, and distribution strategies

    Benefits:

    • Elevate your brand with stylish, cohesive merchandise

    • Generate additional revenue streams

    • Encourage brand loyalty and social sharing

    • Turn customers into walking, talking brand ambassadors

    Budget = $1,200 – $3,000+ (depending on quantity and complexity)

  • Strategic Marketing Plan

    A Clear, Actionable Roadmap for Visibility, Growth, and Long-Term Brand Success

    The Strategic Marketing Plan is a high-level, insight-driven engagement designed to bring clarity, focus, and direction to your marketing efforts. This is not a template or surface-level plan—it's a custom, brand-aligned strategy built to support consistent growth, stronger positioning, and smarter decision-making.

    Together, we define the why behind your brand, clarify who you're speaking to, and translate that foundation into a practical, executable marketing roadmap you can actually use.

    What's Included

    Comprehensive Marketing Strategy & Planning

    • Brand Profile & Strategic Foundation We collaboratively define and refine your brand's purpose, why, core values, company ethos, brand pillars, value proposition, and target demographic.

    • Year-One Marketing Calendar A strategic 12-month marketing calendar outlining key themes, campaigns, and initiatives to guide your content and promotions.

    • eMarketing Plan A digital-first strategy covering channels, messaging direction, and recommended tactics to support visibility, engagement, and conversion.

    • Social Media Start Guide Platform guidance, content direction, and best practices to help you launch or refine your social presence with confidence.

    • PR Recommendations & Promotional Opportunities Strategic guidance on public relations opportunities, partnerships, and promotional channels aligned with your brand goals.

    Why This Works

    • Clarity Before Execution You gain a clear, aligned foundation before investing time and money into campaigns, content, or ads.

    • Strategy You Can Actually Implement This plan bridges big-picture thinking with practical next steps—no fluff, no overwhelm.

    • Aligned Messaging Across Channels Your marketing speaks with one voice, grounded in purpose and brand positioning.

    • Built to Support Growth Designed to evolve with your business as you scale, launch new offers, or expand into new markets.

    Who This Is For

    • Founders and business owners seeking clarity and direction

    • Brands preparing to launch, relaunch, or scale

    • Teams that need a strategic roadmap before execution

    • Businesses tired of guessing—and ready to market with intention

    Budget = $4500

BUNDLE AND SAVE

  • You have the brand. You have the offer. You have the infrastructure. Now you need a launch that actually lands. This bundle gives you the strategy, the creative, and the roadmap to bring it all to market with clarity and momentum — not crossed fingers.

    Includes: Premium Brand Kit + Abbreviated Marketing Plan with Launch Strategy + Basic Professional Print Materials

    INVESTMENT: $7,000

    VALUE: $10,000

    SAVINGS: $3,000 (30%)

Let's Get To Work

Working with Heather has been a joy! My company's marketing would not be as polished as it is now, without her help. When I first came to Heather, all I had was a name for my company. Her creativity and attention to my preferences allowed us to develop a brand and then a website that I am proud of. My company has grown since then, and I always circle back to Heather to make adjustments to our website when there are updates. We recently did a major overhaul to the website, and I like it even more than the original. I highly recommend Heather's services because of her artistic eye and industry knowledge. She's the best!

— Heather Wyatte, Whole Family Therapy

MARKETING & GRAPHIC DESIGN

Great strategy needs great creative to bring it to life. These are the assets that make your brand visible, recognizable, and worth engaging with — across social media, email, events, and everywhere in between. Every piece is designed with purpose, built to your brand, and made to perform.

  • Professionally Branded Instagram Templates That Drive Engagement

    Elevate your social presence with custom, branded templates for Instagram. Perfect for announcements, promotions, quotes, and evergreen content.

    Includes:

    • 5-10 branded grid post templates

    • 5-10 branded story templates

    • Editable files for Canva or Photoshop

    • Optimized for engagement and visual consistency

    • Up to 3 rounds of revisions

    Benefits:

    • Maintain a cohesive brand identity across your feed

    • Save hours of content creation

    • Boost engagement and attract more followers

    Budget = $800 – $1,500 (pricing will be confirmed after an initial consultation call)

  • Turn Your Ideas into Scroll-Stopping, High-Engagement Reels

    Elevate your social media presence with professionally edited Instagram Reels that captivate your audience, strengthen your brand, and drive measurable results. I take your raw footage, brand assets, and vision, and transform them into polished, dynamic videos optimized for engagement, reach, and conversions.

    Benefits:

    • Create professional, attention-grabbing video content without the hassle

    • Maintain a consistent brand identity across social platforms

    • Increase engagement, shares, and follower growth

    • Turn passive viewers into loyal customers and brand advocates

    • Save hours of production time while maximizing content quality

    Perfect For:

    • Entrepreneurs, small businesses, and brands looking to grow their social presence

    • Product launches, campaigns, and event promotions

    • Anyone who wants high-quality, professional video content without the DIY stress

  • Branded Email & Newsletter Templates That Drive Opens, Clicks, and Conversions

    Turn every email into a strategic touchpoint. These custom-designed templates reflect your brand identity, ensure consistency, and help you engage, nurture, and convert your audience.

    Includes:

    • 2–3 fully branded email templates (HTML & design files)

    • Newsletter design layout optimized for desktop & mobile

    • Up to 3 rounds of revisions

    • Guidance on integrating with email platforms

    Benefits:

    • Strengthen brand consistency in every email

    • Improve open rates, click-throughs, and engagement

    • Save time with ready-to-use templates

    Budget = $900 – $1,800 (pricing will be confirmed after an initial consultation call)

  • Create Impactful Event Branding that Leaves a Lasting Impression

    From conferences to pop-ups, your event deserves visuals that stand out. This package delivers professional, cohesive design assets for every touchpoint of your event, ensuring your brand is remembered.

    What's Included:

    • Event flyers, posters, and invitations

    • Signage and banners

    • Branded presentations or templates

    • Up to 3 rounds of revisions

    Benefits:

    • Strengthen brand presence at events

    • Ensure cohesive, professional visuals across all materials

    • Make your event shareable and memorable

    Budget = $1,200 – $2,500+ (pricing will be confirmed after an initial consultation call)

  • High-Impact Digital Ads That Convert

    Custom-designed ads for social media, Google, or display networks. These visuals are strategically crafted to capture attention, drive clicks, and convert viewers into customers.

    Includes:

    • 3–5 ad concepts per campaign

    • Formats optimized for multiple platforms

    • Up to 3 rounds of revisions

    • Guidance on ad copy placement and CTA optimization

    Benefits:

    • Increase CTR and conversion rates

    • Maintain consistent branding across all ads

    • Save time with platform-ready designs

    Budget = $800 – $1,500 per set (pricing will be confirmed after an initial consultation call)

  • Custom Print Ads That Demand Attention

    From magazines to flyers, your print ads will stand out and deliver results. Professionally designed to reflect your brand identity and marketing strategy.

    Includes:

    • 1–3 print ad concepts

    • Layouts optimized for print production

    • Up to 3 rounds of revisions

    • High-resolution, print-ready files

    Benefits:

    • Create memorable, high-impact print campaigns

    • Maintain cohesive brand identity

    • Increase customer engagement and conversions

    Budget = $800 – $1,500 (pricing will be confirmed after an initial consultation call)

  • Professional, Persuasive Presentation & Pitch Deck Design

    Present your ideas with confidence. These decks combine strategic structure and visual storytelling to impress investors, partners, or clients.

    Includes:

    • 10–20 slide deck fully branded

    • Custom graphics, icons, and illustrations

    • Up to 3 rounds of revisions

    • Optional export for PowerPoint, Keynote, or Google Slides

    Benefits:

    • Persuade and engage with professional visuals

    • Maintain a cohesive brand identity

    • Save time with polished, ready-to-present decks

    Budget = $1,500 – $3,000 (pricing will be confirmed after an initial consultation call)

Make Me Look Good

how it works

Simple, clear, and built around you.

Step 1 — Discovery Call

We talk about your business, where you are, and where you want to go. No pitch, no pressure — just a real conversation to see if we're a good fit.

Step 2 — Strategy & Proposal

I put together a clear scope of work and investment. You know exactly what you're getting, why, and what it will cost — before anything starts.

Step 3 — Execution

I get to work. You stay informed without being buried in updates. We move efficiently and intentionally.

Step 4 — Launch & Beyond

We launch your project and make sure it's set up for the long haul. I'm here for questions, adjustments, and whatever comes next.

LET'S TALK

Not sure which service is right for where you are right now? That's exactly what discovery calls are for. Let's have a real conversation and figure out the smartest place to start together.

GET STARTED