Everything your brand needs. None of the agency overhead.
I built these services for the business owner who knows what they want to build — but needs the right partner to help them build it. Every solution is delivered personally, with intention, and without the price tag that comes with a full agency team.
JUMP TO
[web design] [web support] [social media] [branding] [merchandise design] [event promotion] [graphic design]
WEB DESIGN & DEVELOPMENT
Your website is often the first real impression someone gets of your business. It should feel like you: professional, clear, and worth trusting. I design and build custom websites that are beautiful on the surface and strategic underneath: fast, SEO-ready, and built to convert visitors into clients.
SHOP À LA CARTE
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Perfect for small businesses and entrepreneurs ready to establish a professional online presence, the Basic Website Package delivers everything you need to launch with confidence. This package includes up to 5 fully custom website pages, three strategic web design consultation sessions, and three revision rounds to ensure every detail aligns with your brand identity and business goals.
You’ll also receive step-by-step website implementation guides, empowering you to manage and update your site with ease after launch.
Designed by an experienced freelance web designer focused on custom website design, performance optimization, and user experience (UX), this package offers an affordable, high-quality website solution that not only looks great but actively supports your business growth.
Budget = $3,000.00
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This service is for growing businesses and service-based brands ready to elevate their online presence, the Business Website Package delivers a powerful, professional website designed to support real business operations. This package includes up to 5 fully custom website pages plus the integration of a storefront, client directory, or online scheduling system, tailored to your specific business needs.
Designed by an experienced freelance web designer specializing in custom business website design, this package combines strategic layout, user experience (UX) optimization, and performance-focused development to create a website that not only looks polished but functions as a true business tool. From booking clients to managing products or directories, your site will be built to streamline workflows, improve customer experience, and support scalable growth.
AI Search Optimization included
Budget = $5,500
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Need more room to grow? An Additional Web Page add-on allows you to expand your website with a fully custom, professionally designed page that integrates seamlessly with your existing site.
Budget = $750.00
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Set your website up for long-term visibility with the SEO Starter Kit, a foundational search engine optimization add-on designed for small businesses and entrepreneurs.
This kit focuses on essential on-page SEO elements that help your site get discovered by the right audience. This package is designed to optimize your website for both Google search and emerging AI-driven search queries, ensuring your brand is searchable in a rapidly evolving digital landscape.
The SEO Starter Kit includes:
Website optimization to improve search engine rankings and AI query relevance
Professional email setup for a polished, credible online presence
Google Business Profile creation and optimization, helping local customers find and connect with your business.
A ‘Website Best Practices’ PDF, providing actionable guidance on maintaining a high-performing, search-friendly website.
Budget = $1500
note: The SEO Starter Kit does not ensure visibility or longevity – this requires consistent marketing efforts. Heather Marie recommends having a thorough Marketing Plan in place before building a website and encourages strong SEO Strategy in all digital marketing efforts.
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COMING SOON
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COMING SOON
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Search has changed — and if your website hasn't kept up, you're invisible where it counts.
AI tools like ChatGPT and Google's AI Overviews are now where your customers go first. They don't scroll through links — they get direct answers. And those answers are pulled from websites that are structured, clear, and written in a way AI can actually read and trust.
Why the FAQ page matters more than ever: AI search tools are essentially answering questions. When your website already contains clear, well-structured answers to the questions your customers are actually asking, you become the source AI pulls from. It's not about gaming the system — it's about speaking the language your future customers are already using to find businesses like yours. A strategic FAQ page transforms your website from a passive brochure into an active answer engine that works for you around the clock. It’s not just a FAQ page, it’s an AI optimized one.
Here's what you get:
A high-level on-page SEO audit that surfaces what's holding your site back. A fully written or refreshed FAQ page, strategically built around the real questions your customers are asking — so AI search tools have exactly what they need to point people to you. And a sitewide schema markup refresh — the behind-the-scenes code that tells search engines and AI tools exactly what your business is, what you offer, and why you're the answer.
It's not a strategy doc. It's done-for-you work, delivered in two weeks or less.
Think of this as building the strongest possible foundation for your visibility. The Reboot optimizes what's under the hood — but like any great foundation, it works best when your marketing is actively driving people to it. Clients who pair this with consistent marketing efforts see the biggest results.
Investment: $750
BUNDLE AND SAVE
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This one's for the founder who has the vision, the drive, and the business — and just needs someone to help her show up for it properly. You don't need a six-month agency timeline or a bloated retainer. You need the right essentials, done right, so you can focus on what you actually do best.
Includes: Business Website + SEO Starter Kit + Branding Starter Pack + Business Launch Kit
Built for: new entrepreneurs launching professionally, side hustlers going full-time, solopreneurs ready to look as good as they are, and product-based businesses ready to grow beyond the DIY phase.
INVESTMENT: $8,575
VALUE: $12250
SAVINGS: $3675 (31% off)
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You're past figuring it out. You have traction, you know your market, and you're ready to compete with the established players in your space. This bundle is for the founder who's done outgrowing her presence and is ready to build something that commands the room.
Includes: Business Website + SEO Starter Kit + Premium Brand Kit + Strategic Marketing Plan
Built for: established entrepreneurs scaling beyond word-of-mouth, brands rebranding to attract premium clients, and anyone who has outgrown their DIY presence.
INVESTMENT: $11,850
VALUE: $15,750
SAVINGS: $3,900 (25% off)
“Heather was truly the missing piece in bringing my vision to life. From refining and finalizing my branding, to creating a beautiful website that reflects me, and set up a booking system that’s simple and so user-friendly, she made everything feel clear and aligned. Since working together, I’ve had so many clients comment on how much they love my website and how easy it is to book with me. It’s made my business feel more elevated, streamlined, and professional. If you’re a small business owner needing direction and structure, she is the one. Heather is so patient and incredible at what she does and I can’t recommend her enough!”
— Maryellen, Brown Envy SD
“Heather is a fabulous and talented website designer, she created our website exactly how we imagined it. Heather responds quickly and is very pleasant to work with, she brought our vision to life and succeeded our expectations! If you’re looking for someone who is willing to put in 101% effort, I would highly recommend Heather!”
— Dina, Manager of Flailing Idiot
“Heather was absolutely outstanding to work with. After more than 50 years in the flooring industry, I know my trade — but websites and internet branding are not my expertise. She made the entire process easy, clear, and stress-free for this old floor guy.
From developing my new logo to building a new professional website, Heather handled every detail with patience and professionalism. She explained things in a way I could understand and ensured the final product truly reflects my business and my values.
I highly recommend her to anyone looking for knowledgeable, responsive, and genuinely supportive guidance.”
— John Paul, Northeast Flooring Forensics
PERFORMANCE BOOST SUBSCRIPTIONS
Sometimes you don't need a big project — you need consistent, reliable support so your brand keeps moving while you focus on running your business. That's what Performance Boost subscriptions are for. Think of it as having a senior marketing partner on call every month, without the full-time salary.
[click above to learn more]
For the business owner who needs regular check-ins, light updates, and strategic guidance to stay on track. A steady hand without a big commitment.
Elevate your website performance and marketing impact.
The Pro tier includes everything in Basic, plus advanced features designed to accelerate growth. Enjoy priority scheduling for meetings, ensuring your questions and strategies are addressed promptly. Gain deeper insights with a site speed and performance report, helping your website deliver fast, frictionless user experiences.
Enhance your content marketing strategy with guidance on content creation, including blog posts or social media suggestions, and stay informed with analytics review & reporting, tracking traffic, conversions, and engagement to make data-driven decisions.
Key Features:
Everything in Basic
Priority scheduling for meetings
Site speed and performance report
Content marketing guidance (blog & social content suggestions)
Analytics review & reporting: traffic, conversions, engagement
Ideal For: Businesses ready to invest in growth, improve website performance, and gain actionable insights to maximize marketing ROI.
[click above to learn more]
For the growing business that needs more — more execution, more content support, more proactive strategy. This is where momentum starts to build.
Comprehensive website growth, optimization, and training for maximum impact.
The Premium tier is designed for organizations seeking full-scale support, optimization, and strategic guidance. In addition to everything in Pro, you’ll receive CMS maintenance to keep your website secure, up-to-date, and running flawlessly. Drive higher conversions with conversion optimization recommendations, ensuring every visitor has the best chance to become a customer.
Benefit from additional consulting hours (4 per month) for deeper strategic discussions, semi redesigns or site changesto keep your site modern and effective, and training sessions for your team so everyone can confidently manage and optimize your digital presence.
Key Features:
Everything in Pro
CMS maintenance for security and updates
Conversion optimization recommendations
4 additional consulting hours per month
Semi redesigns or site changes
Team training sessions
Ideal For: Companies looking for a full-service, results-driven website partnership that combines technical excellence, marketing strategy, and team empowerment.
[click above to learn more]
For the brand that's ready to scale. Comprehensive strategy, creative, and execution are all handled. This is full partnership, every month.
branding & strategy
Your brand is the first impression you don't get to give in person. It's what someone feels when they land on your site, open your email, or see your card across a table. I build brand identities that feel as intentional and polished as the business behind them — because yours deserves to be represented that way.
SHOP À LA CARTE
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A Complete Brand Identity—Done Right, From Day One
Your brand needs to look intentional, credible, and cohesive everywhere it shows up. The Branding Starter Pack gives you a professionally designed brand identity system that instantly elevates your business and sets you up for long-term growth.
This isn't just design—it's a strategic foundation that helps you attract the right audience, build trust, and market with confidence.
What You'll Get
A fully realized Brand Kit + Style Guide, ready to use across digital and print:
Primary Logo – Your core brand mark, designed for recognition and versatility
Secondary Logo – Flexible alternate layouts for different placements
Brand Icon – A simplified mark for social media, favicons, and avatars
Strategic Color Palette – Cohesive, accessible colors aligned with your brand personality
Typography System – Curated fonts for headlines, body text, and hierarchy
Brand Style Guide – Clear rules for logo usage, colors, and typography
Style Sheets – Digital-ready assets to keep your brand consistent everywhere
Why This Works
Looks Established Instantly Present your business like a premium, professional brand from day one.
Built for Marketing Every element is designed to support websites, social media, email marketing, and campaigns.
Consistency Without Guesswork Your style guide ensures everything you create looks on-brand—no confusion, no inconsistencies.
Designed to Scale A flexible identity system that grows with your business, not against it.
Perfect For
Founders and entrepreneurs launching or rebranding
Creatives and service-based businesses ready to level up
Startups that need a polished brand fast
Businesses tired of looking inconsistent or DIY
Budget = $2750
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A Strategic Brand Identity Built to Lead, Scale, and Convert
For businesses ready to move beyond the basics, the Premium Brand Kit delivers a fully realized, strategy-led brand identity designed to position you as a leader in your space. This is for founders and growing brands who understand that clarity, consistency, and differentiation aren't optional—they're essential.
This package goes deeper than visuals alone. It aligns brand strategy, messaging direction, and design systems into a cohesive identity that works seamlessly across marketing, digital, and customer touchpoints.
What's Included
Comprehensive Brand Strategy, Identity System & Style Guide
Brand Discovery & Positioning Strategic intake and analysis to define your brand's purpose, positioning, audience, and competitive edge.
Primary Logo A refined, high-impact logo designed for longevity, recognition, and authority.
Secondary Logo Suite Multiple alternate lockups for flexible use across platforms and formats.
Custom Brand Iconography A distinct brand mark and supporting icons for social media, digital products, and marketing assets.
Expanded Color System A robust primary and secondary color palette built for accessibility, scalability, and emotional alignment.
Advanced Typography System Carefully selected and paired typefaces with hierarchy rules for web, print, and marketing materials.
Brand Voice & Messaging Direction Foundational guidance on tone, personality, and communication style to support consistent messaging.
Comprehensive Brand Style Guide A detailed, easy-to-follow guide covering logo usage, spacing, color application, typography, and visual standards.
Digital-Ready Style Sheets Design system assets optimized for websites, landing pages, social media, and campaigns.
Why This Package Is Different
Strategy-First, Design-Led Every design decision is grounded in brand positioning, audience psychology, and marketing performance.
Built for Growth & Scale A flexible identity system that supports expansion, new offers, and multi-channel marketing.
Consistency at Every Touchpoint Your brand shows up cohesive, confident, and unmistakable—everywhere.
Premium, Market-Ready Execution Designed to stand alongside agency-level branding without the agency overhead.
Perfect For
Funded startups and scaling businesses
Founders ready to lead their category
Brands preparing for growth, partnerships, or visibility campaigns
Businesses outgrowing a basic or DIY brand identity
Budget = $5250
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Professional Print Materials That Strengthen Your Brand
Business cards, brochures, postcards, or flyers designed to impress your audience and reinforce your brand identity.
Includes:
2–3 pieces of print collateral
High-resolution, print-ready files
Up to 3 rounds of revisions
Benefits:
Strengthen brand recognition offline
Deliver consistent, professional materials
Save time with ready-to-print designs
Budget = $800 – $2,000 (pricing will be confirmed after an initial consultation call)
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Turn Your Customers into Brand Ambassadors with Custom Merchandise
Custom-branded merchandise is more than swag—it's a strategic marketing tool. With this package, you'll receive high-quality, eye-catching designs for apparel, accessories, or promotional items that reinforce your brand, delight your customers, and create alternative revenue opportunities.
What's Included:
3–5 initial merchandise concepts (apparel, accessories, or branded items)
Mockups for digital and print use
Up to 3 rounds of revisions
Consultation on materials, printing options, and distribution strategies
Benefits:
Elevate your brand with stylish, cohesive merchandise
Generate additional revenue streams
Encourage brand loyalty and social sharing
Turn customers into walking, talking brand ambassadors
Budget = $1,200 – $3,000+ (depending on quantity and complexity)
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Strategic Marketing Plan
A Clear, Actionable Roadmap for Visibility, Growth, and Long-Term Brand Success
The Strategic Marketing Plan is a high-level, insight-driven engagement designed to bring clarity, focus, and direction to your marketing efforts. This is not a template or surface-level plan—it's a custom, brand-aligned strategy built to support consistent growth, stronger positioning, and smarter decision-making.
Together, we define the why behind your brand, clarify who you're speaking to, and translate that foundation into a practical, executable marketing roadmap you can actually use.
What's Included
Comprehensive Marketing Strategy & Planning
Brand Profile & Strategic Foundation We collaboratively define and refine your brand's purpose, why, core values, company ethos, brand pillars, value proposition, and target demographic.
Year-One Marketing Calendar A strategic 12-month marketing calendar outlining key themes, campaigns, and initiatives to guide your content and promotions.
eMarketing Plan A digital-first strategy covering channels, messaging direction, and recommended tactics to support visibility, engagement, and conversion.
Social Media Start Guide Platform guidance, content direction, and best practices to help you launch or refine your social presence with confidence.
PR Recommendations & Promotional Opportunities Strategic guidance on public relations opportunities, partnerships, and promotional channels aligned with your brand goals.
Why This Works
Clarity Before Execution You gain a clear, aligned foundation before investing time and money into campaigns, content, or ads.
Strategy You Can Actually Implement This plan bridges big-picture thinking with practical next steps—no fluff, no overwhelm.
Aligned Messaging Across Channels Your marketing speaks with one voice, grounded in purpose and brand positioning.
Built to Support Growth Designed to evolve with your business as you scale, launch new offers, or expand into new markets.
Who This Is For
Founders and business owners seeking clarity and direction
Brands preparing to launch, relaunch, or scale
Teams that need a strategic roadmap before execution
Businesses tired of guessing—and ready to market with intention
Budget = $4500
BUNDLE AND SAVE
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You have the brand. You have the offer. You have the infrastructure. Now you need a launch that actually lands. This bundle gives you the strategy, the creative, and the roadmap to bring it all to market with clarity and momentum — not crossed fingers.
Includes: Premium Brand Kit + Abbreviated Marketing Plan with Launch Strategy + Basic Professional Print Materials
INVESTMENT: $7,000
VALUE: $10,000
SAVINGS: $3,000 (30%)
Working with Heather has been a joy! My company's marketing would not be as polished as it is now, without her help. When I first came to Heather, all I had was a name for my company. Her creativity and attention to my preferences allowed us to develop a brand and then a website that I am proud of. My company has grown since then, and I always circle back to Heather to make adjustments to our website when there are updates. We recently did a major overhaul to the website, and I like it even more than the original. I highly recommend Heather's services because of her artistic eye and industry knowledge. She's the best!
— Heather Wyatte, Whole Family Therapy
MARKETING & GRAPHIC DESIGN
Great strategy needs great creative to bring it to life. These are the assets that make your brand visible, recognizable, and worth engaging with — across social media, email, events, and everywhere in between. Every piece is designed with purpose, built to your brand, and made to perform.
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Professionally Branded Instagram Templates That Drive Engagement
Elevate your social presence with custom, branded templates for Instagram. Perfect for announcements, promotions, quotes, and evergreen content.
Includes:
5-10 branded grid post templates
5-10 branded story templates
Editable files for Canva or Photoshop
Optimized for engagement and visual consistency
Up to 3 rounds of revisions
Benefits:
Maintain a cohesive brand identity across your feed
Save hours of content creation
Boost engagement and attract more followers
Budget = $800 – $1,500 (pricing will be confirmed after an initial consultation call)
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Turn Your Ideas into Scroll-Stopping, High-Engagement Reels
Elevate your social media presence with professionally edited Instagram Reels that captivate your audience, strengthen your brand, and drive measurable results. I take your raw footage, brand assets, and vision, and transform them into polished, dynamic videos optimized for engagement, reach, and conversions.
Benefits:
Create professional, attention-grabbing video content without the hassle
Maintain a consistent brand identity across social platforms
Increase engagement, shares, and follower growth
Turn passive viewers into loyal customers and brand advocates
Save hours of production time while maximizing content quality
Perfect For:
Entrepreneurs, small businesses, and brands looking to grow their social presence
Product launches, campaigns, and event promotions
Anyone who wants high-quality, professional video content without the DIY stress
Budget $250+ per reel
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Branded Email & Newsletter Templates That Drive Opens, Clicks, and Conversions
Turn every email into a strategic touchpoint. These custom-designed templates reflect your brand identity, ensure consistency, and help you engage, nurture, and convert your audience.
Includes:
2–3 fully branded email templates (HTML & design files)
Newsletter design layout optimized for desktop & mobile
Up to 3 rounds of revisions
Guidance on integrating with email platforms
Benefits:
Strengthen brand consistency in every email
Improve open rates, click-throughs, and engagement
Save time with ready-to-use templates
Budget = $900 – $1,800 (pricing will be confirmed after an initial consultation call)
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Create Impactful Event Branding that Leaves a Lasting Impression
From conferences to pop-ups, your event deserves visuals that stand out. This package delivers professional, cohesive design assets for every touchpoint of your event, ensuring your brand is remembered.
What's Included:
Event flyers, posters, and invitations
Signage and banners
Branded presentations or templates
Up to 3 rounds of revisions
Benefits:
Strengthen brand presence at events
Ensure cohesive, professional visuals across all materials
Make your event shareable and memorable
Budget = $1,200 – $2,500+ (pricing will be confirmed after an initial consultation call)
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High-Impact Digital Ads That Convert
Custom-designed ads for social media, Google, or display networks. These visuals are strategically crafted to capture attention, drive clicks, and convert viewers into customers.
Includes:
3–5 ad concepts per campaign
Formats optimized for multiple platforms
Up to 3 rounds of revisions
Guidance on ad copy placement and CTA optimization
Benefits:
Increase CTR and conversion rates
Maintain consistent branding across all ads
Save time with platform-ready designs
Budget = $800 – $1,500 per set (pricing will be confirmed after an initial consultation call)
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Custom Print Ads That Demand Attention
From magazines to flyers, your print ads will stand out and deliver results. Professionally designed to reflect your brand identity and marketing strategy.
Includes:
1–3 print ad concepts
Layouts optimized for print production
Up to 3 rounds of revisions
High-resolution, print-ready files
Benefits:
Create memorable, high-impact print campaigns
Maintain cohesive brand identity
Increase customer engagement and conversions
Budget = $800 – $1,500 (pricing will be confirmed after an initial consultation call)
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Professional, Persuasive Presentation & Pitch Deck Design
Present your ideas with confidence. These decks combine strategic structure and visual storytelling to impress investors, partners, or clients.
Includes:
10–20 slide deck fully branded
Custom graphics, icons, and illustrations
Up to 3 rounds of revisions
Optional export for PowerPoint, Keynote, or Google Slides
Benefits:
Persuade and engage with professional visuals
Maintain a cohesive brand identity
Save time with polished, ready-to-present decks
Budget = $1,500 – $3,000 (pricing will be confirmed after an initial consultation call)
how it works
Simple, clear, and built around you.
Step 1 — Discovery Call
We talk about your business, where you are, and where you want to go. No pitch, no pressure — just a real conversation to see if we're a good fit.
Step 2 — Strategy & Proposal
I put together a clear scope of work and investment. You know exactly what you're getting, why, and what it will cost — before anything starts.
Step 3 — Execution
I get to work. You stay informed without being buried in updates. We move efficiently and intentionally.
Step 4 — Launch & Beyond
We launch your project and make sure it's set up for the long haul. I'm here for questions, adjustments, and whatever comes next.
LET'S TALK
Not sure which service is right for where you are right now? That's exactly what discovery calls are for. Let's have a real conversation and figure out the smartest place to start together.